Building your own online payment app is costly and time consuming, hiring someone else or even a team will allow you to focus on your business goals but could result in an even greater strain on financial resources. PayPal has provided a way to integrate their payment solution onto your site, which saves a significant amount of time and money. Not only is it a way to collect payment, but is a highly collaborative system that can work with other third party apps to deliver value to you and your customers.
What is a PayPal Rest API?
REST (Representational State Transfer) uses less bandwidth overall on the internet because the API only appears when the user has need of it, so the PayPal option will only be present when the user is ready to make a payment and not a moment before. The customer can of course be influenced by the gold and blue buttons of PayPal, but the payment solution is not activated until the customer pushes the button. This ultimately results in a high performing app that will enrich your customers experience, which is what all online shoppers are looking for whether they realize it or not. Clever User Experience (UX) cannot be overlooked and the potential to foster loyalty and attract new customers is massive.
From a developers point of view, intermediate and beyond, it is easy to build and set up an app for a business who are looking to integrate a payment option that will make them stand out a bit more than their competition. There are other benefits of PayPal, as they now accept certain Crypto Currencies as payment and they offer their own shipping service for free as well as discounts on select shipping companies.
PayPal offers a variety of payment plans
The way your customers pay can be changed to whatever business model suits you best, they may make once off payments or even a yearly/monthly subscription if you are providing an ongoing service and payment is instant. If you have four payment plans for example, whichever plan your customer signs up to will have that amount of money taken from their account on the agreed schedule.
Competitors are quite inflexible in this area, so it can set you apart from your own competition if you are incorporating PayPal in your own customers’ journey. Despite this, PayPal does not force their customers into long term contracts, so if a customer wants to make a switch they do not have any obligations to fulfill before they can make the move.
PayPal is not just a standalone integration, it can interact with other third party apps that you use in your business strategies. It can connect with a whole range of shopping carts (Shopify and BigCommerce) and any accountancy software (Intuit QuickBooks and Invoice2go) you use can be synced with PayPal so you can keep track of your intake more efficiently.
Using these well known brands will also add an existing element of trust combined with your own brand name, PayPal is an iconic brand and they lend this world renowned brand to your payment section. PayPal also has a partner program, where they can get you in touch with the right services to help grow your business (Wix.com and Squarespace to name a few).
Setting up your PayPal
Set up is minimal, you can use your personal PayPal account or a business account for PayPal. You can start to create applications once you have your PayPal API credentials. Once you provide PayPal with some basic information about yourself/your company you can then begin development. You do not need a merchant account with your bank, the PayPal API operates as a personal account would and the payment comes through your app to the bank account of your choice.
PayPal offers a High-Level Security so your data is well protected but that also extends to your own customers data. They will feel at ease knowing that they are offered the same level of protection as a multi-billion dollar corporation like PayPal. The data is encrypted and then stored on another server that has its own security measures put in place so that anyone who should not be looking at your data is kept well away.
Entrepreneurs are protected by PayPal on a legal basis too. Payment Card Industry Data Security Standard (PCI) which means you will not have to pay any penalties or worry about unethical practices, PayPal’s legal team have already checked and double checked how their integrations are built and used.
PayPal makes it straightforward to gather these credentials, there is no wait time; they simply provide you with your live API credentials (Client ID and a generated password). After that you are cleared to take payment through PayPal on your website.
If you need to test your ecommerce solution, then PayPal will provide you with dummy credentials that are not connected to any of your real details so you can test your solution before launch.
They have a high level of testability and PayPal have included Sandbox APIs for an extra level of safety. There does not have to be any association with a 3rd party API during testing. Apps can also be rapidly tested, by a small group of beta testers outside of your organization or by your team itself which reduces time spent on fixing bugs and a speedier launch schedule. Errors can be simulated through, to gauge response times and latency or even general non-responsiveness.
Having a PayPal sandbox environment results in an all round better finished product the first time, instead of hearing from frustrated customers that a certain feature does not work or is missing. If customers experience any difficulty when they use an app or service there is a good chance that they will not return a second time.
PayPal apps are perfect for use on mobile
Smartphones are now the most widely owned, internet-enabled device. People are spending significant amounts of time on their phones, it is the perfect place to advertise your business and have an online store in place to collect payment. Naturally, due to the extra time spent online it is where businesses report most of their sales. Even large companies like Argos and Tesco have reported that they receive more traffic from mobile than desktops or laptops.
PayPal APIs are scalable to any sized organization, from a sole trader, to a small business, to a large enterprise PayPal has the resources to sustain the largest organizations and is used by corporations all around the world.
PayPal also has the PayPal Business app, which allows you to keep track of all the business activity on your account involving PayPal.
PayPal Merchant Technical Support
PayPal provides a well organized system of support divided into four main sections, it keeps customers updated on sections that are down for maintenance and sections that are operational and ready for use on PayPal Status. If you have more questions than you can talk to their customer support team or their Developer Portal or their Partner Portal.
They also have an “Ask the Community” section where your fellow developers can offer their input on how to fix your problem as they may have experienced it themselves in the past. Customers have complained in the past that PayPal did not provide good customer support when things go wrong, but it is clear that they have been listening and have improved their support network for their customers.
PayPal Low-code versus Powform No-code solutions
PayPal offers a place for developers to integrate their payment solution as an app or a feature on their websites and online stores. It is a low-code solution and although it is a brilliant resource for developers, it can be tough for non-technical entrepreneurs and small businesses. Powform offers an easy no-code solution to this problem. No-Code platforms like Powform can be used by citizen developers (developers with no formal training or experience with coding) to build highly effective and presentable apps with the company branding built-in. Platforms like Powform also offer highly flexible components which can suit more than just your payment solutions, they can be configured to help with staff training, market research, and much more.
Powform offers all of the benefits of PayPal, the smart buttons, the security, the adaptability, but it is even easier to integrate into your branded web app. It is a drag-and-drop component that can be integrated with your business strategies across email, social media, and your website. We also offer the same high level of testability, through our in app messenger you can select a handful of employees/friends/family to troubleshoot your app before launch. You can have your Powform branded web app ready in hours with all the benefits of a PayPal app to boot.