Case Studies

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Cinema Mise-En-Scène manages sales with PowForm

Cinema Mise-En-Scène used PowForm to manage all stages of the sales cycle from first point of contact to close of sale. The company runs screenings in Dublin, Cork, and Galway. The venues are outdoors, with the team designing the set and providing members with costumes and a director’s chair with their name on it. They have years of experience between them as projectionists and stage designers.

The crew had a website and social media channels to create brand awareness, but were missing a simple way to gather customer details. Collecting registration details and managing booking payments turned out to be more time-consuming than they thought it would be. 

A sales pipeline using PowForm

The company used the PowForm platform as a first point of contact with their target audience. They used their registration form in two ways, one used a traditional sales approach through email by reaching out to everyone that seemed to be a prospective customer. They also shared the registration form across their social media channels for their followers to discover. 

Registration required three key pieces of information: collecting information about which film the audience wanted them to screen, the customer's date of birth (as the films are all rated 18), and their email address. The age range qualified the customers, as Cinema Mise-En-Scène could not admit anyone under the age of 18.

How to create successful online forms

First impressions are crucial, and PowForm's introductory landing page provides you with all the tools to present who you are and what you do to your audience. PowForm strikes the balance between an automated campaign and personalisation, as each branded form can be tailored to the individual customer on the mailing list.

PowForm is perfect for integration with current marketing and sales strategies. If your company uses prospect databases, you can use the link to your form when making the first point of contact with the customer and gauging their interest. Send the URL by email or post it on social media.  

Combined with compelling copy, PowForm can register curious customers who have stumbled across your social media channels or have been added to the emailing list. We know that content is king, so adding text is easy with our drag and drop content function.

Our two-step process will also help to qualify customers, as they sign up or register for your service and will then decide whether to complete payment. Only dealing with qualified leads will save you time and energy. You can set an expiry date on your forms, so even if customers do sign up and decide not to make a purchase, they will be removed from your mailing list. This ensures that you sell only to customers who are looking to buy. 

The Cinema Mise-En-Scène sales pipeline

PowForm helps you to manage your sales pipeline, so you have a stream of high-quality leads at every stage of the buying cycle. There is no limit to the number of people you can have on your emailing list, making it easy to scale to your prospecting strategy needs.

Here are some screenshots of the Cinema Mise-En-Scène pipeline and interface:

Easy branded online forms

PowForm's personalisation allowed Cinema Mise-En-Scène to bring context to their forms. It solved a unique problem that enthusiastic cinema goers had during the COVID-19 lockdown. They now have a cinema to visit, something to bring them some normality.

Once the customer registered their interest, they were invited to Cinema Mise-En-Scène’s second form to confirm the booking. The introduction double-checked their choice of film and screening time; it also revealed the exact location where the screening would take place. The new member is then directed to the payments screen to enter their payment details, after which they receive their ticket and secure their spot. Customers used their preferred method of payment (PayPal or credit/debit card) and received a confirmation text and their e-ticket stubs.

The close of sale was smooth, with context provided at every step through clear copy. You can visit the forms below to see how they worked, or dive straight in and try out our online form builder for free!

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